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Roblox enters strategic partnership with Tencent

Kids gaming platform Roblox has its sights set on China with today’s news that it has entered into a strategic relationship with Chinese tech giant Tencent. The companies announced a strategic partnership that will initially focus on education — specifically, coding fundamentals, game design, digital citizenship and entrepreneurial skills.

Roblox is on a mission to bring the world together through play by inspiring imagination, creativity, and learning through shared online experiences. Roblox will accelerate these efforts in China through the strategic partnership with Tencent. Together, the companies will establish a joint-venture company with an initial focus on education to teach coding fundamentals, game design, digital citizenship, and entrepreneurial skills. Based in Shenzhen, the joint venture will create opportunities for local Chinese developers to leverage the global Roblox ecosystem, with the ultimate goal of bringing Roblox to China.

The joint venture — still unnamed — will be based in Shenzhen, Roblox says. And its eventual goal is to bring Roblox to China. This is something Roblox has been steadily working toward ahead of today, most recently by adding support for Chinese languages and making its coding curriculum available for free in Chinese.

Together with the China Association for Educational Technology (CAET), Roblox and Tencent are calling for applications from young creators throughout China. Students aged 10-15 can apply to the program, and CAET encourages teachers to nominate and support students. Applications for the scholarships can be submitted at https://roblox.qq.com/scholarships/ and winners will be selected by CAET experts. Submissions close on June 14, and scholarship recipients will be notified on June 28.

“Tencent is the perfect partner for Roblox in China,” added Roblox founder and CEO Dave Baszucki. “They have a deep understanding of the Chinese market and share our belief of the power of digital creation and our vision to bring the world together through play.”


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